Publishers can increase their fill rates and connect with potential advertisers through Google Ad Exchange (AdX). In case you want to use this platform, below is a detailed instruction that will help you get a Google Ad Exchange account.
Let’s make sure we understand what Google Ad Exchange for publishers is and why it’s beneficial before we get into the procedure. After that’s evident, learning how to protect a Google AdX account makes sense.
Understanding the Difference
Google Ad Manager vs. Ad Exchange
It’s critical to understand the differences between Ad Exchange and Google Ad Manager. Though Ad Exchange acts as a marketplace that makes it easier to purchase and sell ad impressions, Google Ad Manager acts as an ad server, helping publishers manage ad serving, set up direct deals, and measure revenue.
How to Sign Up
There are multiple ways to become a Google Ad Exchange member:
1. Through Google Account Manager
The easiest way to get in touch with your Google Account Manager is to do so. This person can help you get started with Google AdX. They are usually allocated to publications who use Google’s ad server.
2. Partner with Third Parties
Alternatively, interested publishers can contact reputable third-party Google AdX resellers. These resellers operate under programs like ‘Multiple Customer Management (MCM)’ and ‘Google Publishing Partner,’ authorized by Google to facilitate access to Ad Exchange demand. Well-known market-leading companies certified by Google, such as YOM DIGI and Adsparc, can provide approval for publishers to access AdX demand. While this option has a minimal a fee, it grants access to AdX demand even without a direct invitation from Google.
Eligibility Criteria
Comprehending the qualifying requirements is crucial. Although Google doesn’t make public the exact requirements, it’s widely accepted that at least 10 million page views each month are required. Nonetheless, additional elements, such the type of content on your website and compliance with Google’s standards for quality content, are also quite important.
Partner with Us for Approval
By working with us, publishers who are keen to use Google Ad Exchange can simplify the process. To provide quick approval for AdX accounts, we work with reputable, industry-leading, third-party Google-certified businesses like YOM DIGI and Adsparc. Publishers may quickly join the Ad Exchange ecosystem and begin effectively monetizing their content by utilising our relationships.
Conclusion
Finally, obtaining a Google Ad Exchange account offers publishers a great chance to maximise their advertising income. Even while it might seem simple, in order to maximise profits, you must meet eligibility requirements and take into account sophisticated strategies like header bidding. Through adherence to criteria and utilisation of accessible resources, publishers can efficiently capitalise on the advantages of Google Ad Exchange.
